Happi Foodi

Born out of the idea that great meals with real ingredients and restaurant-quality flavors can be easy, Brandsmith helped create the feel-good, frozen food brand Happi Foodi from scratch. From naming to packaging, web design, social and in-store execution, we’ve been there from the beginning.

STRATEGY • NAMING • BRANDING • PACKAGING • PHOTOGRAPHY • 3D • COPYWRITING • WEBSITE • DIGITAL CONTENT • EVENTS • TRADESHOWS • CAUSE • SHOPPER • ADVERTISING • SALES COLLATERAL

ows of Happi Foodi frozen appetizers and entrees meals laid out on a marble table

A teal plate with ready to eat beef brisket, carnitas and chicken street tacos in white corn tortillas

Frozen is the new fresh

Brandsmith worked with Happi Foodi to foster a happi community to ultimately drive sales and category growth. Stunning, restaurant quality photography and eye-catching social graphics helped educate and enlighten target customers on the benefits of frozen appetizers and meals. In addition, Brandsmith developed promotional efforts to support in-store marketing efforts. Since launch, the frozen food category has experienced significant lift, with more competitors entering the space than ever before.

Rotating screenshots from Happi Food's website on an Apple Macbook

White serving dish on a kitchen counter filled with cuban and buffalo style egg rolls from Happi Foodi

Breakfast bowl of fresh blackberries, strawberries, raspberries, granola and yogurt

Young woman in a red, floral patterned summer dress holding two freshly made Happi Foodi street tacos

Bowl of Happi Foodi’s Korean style beef ramen heated up and ready to eat

Happi Foodi's barbacoa seasoned beef in a cheese sauce with penne pasta, red peppers and onions

Bright, custom illustration of dancing potatoes under the headline “potatoes gonna potate” for Instagram

Carrot, mushrooms and other root vegetables shouting “we’re rooting for you” in a custom illustration for an Instagram post

Pork carnitas, with yucca fries, seasoned diced red peppers, diced onions, and sweet corn spread out on a baking sheet pan fresh out of the oven

Instagram post of a young woman eating Happi Foodi's Wild Blueberry Steel Cut Oatmeal in a white kitchen

Instagram post of a white coffee mug with dark spots overflowing with ready to eat barbacoa mac and cheese

Instagram post of buffalo style chicken egg rolls stacked on a wooden serving platter with an avocado dipping sauce

A brand on a mission

Since the beginning, Happi Foodi has been on a mission to do good. Working closely with the leadership team, Brandsmith built and launched Happi Foodi’s cause platform, supporting food desert areas in the U.S. Brandsmith assists with the execution of all corporate giving initiatives to make the world a better place one meal, one person and one seed at a time.

Male volunteer stacking a pallet of meals donated by Happi Food at a company sponsored volunteer event for City Harvest

Male volunteer taping boxes of meals donated by Happi Food at a company sponsored volunteer event for City Harvest

Happi Foodi employees Brittany Veres and Julia Rossovsky filling boxes with meals donated by Happi Food at a company sponsored volunteer event for City Harvest

Two young male volunteers packing and taping boxes full of meals donated by Happi Food at a company sponsored volunteer event for City Harvest

Young woman tossing a box of Happi Foodi's Tostones with Fruit Salsa in the air in the middle of a Walmart frozen food aisle

Two boxes of Happi Foodi's Wild Blueberry and Maple Brown Sugar Steel Cut Oatmeal sitting on a white kitchen counter behind a warm bowl of ready to eat oatmeal