Endangered Species Chocolate
With a mission to support endangered wildlife and backed by research, Brandsmith worked with Endangered Species Chocolate to transition the chocolate bar with the animal on it into a new species — a chocolate brand with premium appeal.
STRATEGY • NAMING • BRANDING • PACKAGING • 3D • COPYWRITING • DIGITAL CONTENT • TRADESHOWS • CAUSE • SHOPPER • ADVERTISING • SALES COLLATERAL
A NEW SPECIES IS ON THE LOOSE
With ESC's mission to support endangered wildlife it was key to incorporate design elements that maintained a connection to animals, while also delivering on the goal of making the brand easier to find on shelf. Together we developed new packaging concepts for more than 30 premium chocolate products, which debuted in late 2018. We’re continuing to push the brand forward on all fronts as ESC explores and rolls out new, innovative products.
Eat Chocolate, help save wildlife
In 2020, ESC debuted an innovative line of plant-based chocolate bars featuring oat milk — a healthier, more sustainable alternative to dairy. In keeping with the ESC mission, they partnered with The Ellen Fund who also supports their GiveBack partner — The Dian Fossey Gorilla Fund — to include the Gorilla bar in the spring edition of Ellen's BE KIND subscription box. Together they’re spreading the oat milk love and raising awareness about conservation for wild gorillas.