Backed by research and ready to evolve, we transitioned the chocolate bar with the animal on it into a new species — a chocolate brand with premium appeal.
In the less than 60 seconds consumers spend in our aisle, they may not be able to tell how great our chocolate is just from looking at the package. This is when we took another step towards making change at ESC.
Endangered Species Chocolate consumers are 24% more likely to purchase the new design over the current design.
Warming up the freezer aisle
A spoonful of sweet design