Endangered Species Chocolate


A new species is on the loose.

Backed by research and ready to evolve, we transitioned the chocolate bar with the animal on it into a new species — a chocolate brand with premium appeal.

Why It Works

These are some details about the brand strategy to highlight the inspiration behind the new, elevated brand.

Logo & Brand Identity ● Packaging ● 3D ● In-Store ● Social Content ● Booth Design ● Long Service Name ● Service

In the less than 60 seconds consumers spend in our aisle, they may not be able to tell how great our chocolate is just from looking at the package. This is when we took another step towards making change at ESC.
— Tod Dalberg, Director of Brand and Marketing
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Endangered Species Chocolate consumers are 24% more likely to purchase the new design over the current design.
— ESC Research
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